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Music and cause, a passionate fusion

May 10, 2002
 


Pakistani rock band Junoon, which has been singing the messages of peace and tolerance, will perform at the 'Fight for Literacy' fundraising concert in Singapore on May 18, reports GERALDINE LOR

THEIRS is a message of peace and tolerance, sent out to the world in a soaring fusion of American rock 'em style guitar riffs, pulsating rhythms and mystic lyrics that draw from the messages of ancient Sufi poets

A strange-sounding concoction? Not if you're from South Asia, where Pakistani rock band Junoon has struck resonance among millions fans. Come May 18, the band, made up of guitarist Salman Ahmad, lead singer Ali Azmat and bassist Brian O'Connell, will be heading for Singapore to hold the 'Fight for Literacy' fundraising concert at Kallang Stadium.

Junoon is no ordinary rock band. To begin with, back in 1992 when they started playing in Pakistan, the local appetite for Western rock music was virtually non-existent. 'Rock music was an alien concept to most Pakistanis at the time,' Junoon told BT in a telephone interview from the US, where they are currently performing. 'It took us six years to gain recognition, but we never thought about giving up because we love what we do so much.'

Junoon means 'passion' in Urdu, the language in which they sing most of their songs. Their music seamlessly fuses Western hard rock in the likes of Led Zeppelin and Queen, with Punjabi folk and mystic Islamic devotional music, Qawwali, to form a sound that is enthrallingly other-worldly.

But what really distinguishes Junoon from any other rock band is their candour when it comes to politics and humanitarian issues. In 1997, when they released their single, Ehtesaab (Accountability), which mocked the corrupt practices of the Pakistani government, they were banned from state television and radio altogether. 'We feel very strongly about Pakistan, but we were called traitors,' said the band. 'That hurt us a lot.'

Although the ban has since been lifted, Junoon has absolutely no intention of lying low or sidestepping the issues about which they care so fervently - thanks to the rallying support of their fans. '(In the midst of all the criticism) we get e-mail from fans defending us vociferously,' the band said.

The band has also been actively involved in humanitarian causes. Last year, they held a 'United for Peace' concert in Islamabad to raise funds for Afghan refugees. In October, they performed at the UN General Assembly's peace concert in the aftermath of the Sept 11 attacks.

So, can their music change the world? 'We believe that music has a great role to play in bringing out this sort of consciousness of a more peaceful South Asia,' Junoon manager Shehryar Ahmad stressed. 'Pop music, especially, sways people a lot. Just look at the Beatles - when they came up with Give Peace a Chance during the Vietnam war, they really changed people's perceptions.'

Said Najmi Sarwar, executive board member of Developments in Literacy, a US-based non-profit organisation: 'The Singapore Pakistani Association decided to invite Junoon not only because of their international appeal, but also due to their unrelenting support of worthy causes.'

Mrs Sarwar hopes to raise $100,000 from the concert, and all proceeds will go towards funding charities committed to the educational needs of the underprivileged in Singapore and South Asia.

Tickets are available at SISTIC and are priced at $45, $70 and $125. Student and group discounts are also available.

Business Times (Singapore)



 

 
 

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